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Car Dealer Power Awards 2025: Who Gets Your Vote This Year?
The Car Dealer Power Awards are back for 2025, and voting is already in full swing. As always, it's your chance to have your say! Run by Car Dealer Magazine, these awards are unique in the industry. W...

TikTok's Automotive Ads are here!
With digital marketing evolving at an unprecedented pace, automotive dealerships need to stay ahead of the curve to capture customers where they spend their time. TikTok, the fastest-growing social me...

How AI Can Revolutionise Marketing for Car Dealers
In the ever-changing automotive industry, staying ahead of the competition is key. Marketing plays a crucial role in a car dealer's success, but traditional methods often fall short in delivering pers...

What is Google Analytics?
Whether you're running a small independent dealership or managing a larger franchise, data-driven decisions can significantly impact your sales and marketing success. That's where Google Analytics (GA...

Understanding your customers' buying journey
Understanding the consumer journey to buying a new car has never been more crucial. Long gone are the days where people turn up unannounced to forecourts in droves to make a decision that day. As the ...

A Beginner's Guide to PPC for Car Dealers
Pay Per Click (PPC) for car dealers is a critical tool to have in your marketing arsenal. Here we will outline what PPC is, how it works and why it is such a useful tool. It's worth mentioning that he...

Guide to Google Business Profile: What You Need to Know
A Google Business Profile (formerly known as a Google My Business listing) allows your motor dealership to gain more visibility on Google. By setting up a Google Business Profile you can manage how yo...

The Essential Web Design Features for Car Dealers
A website is essential for any car dealer. But that isn't enough. You also need to ensure that your website is well equipped to help you sell cars. You can get all the traffic to the site with your ma...

Building a Strong Brand Identity for Your Dealership
Standing out from the crowd is crucial for your dealership, and building a strong brand identity can set your business apart and help with long-term loyalty. But, it isn't just about a catchy logo or ...