Motor Trader Independent Dealer Awards 2023

April 2023


The Motor Trader Independent Dealer Awards honour and celebrate the very best in the Independent Motor Sector, aimed at independent, non-franchised dealers with single or multiple sites. Giving smaller businesses publicity, recognition and reward for their hard work and the standard of excellence they achieve. 

We have chosen THREE categories we believe would be a great choice for you to enter this April.


Here’s some help with what the judges will be looking for…

UK Independent Dealer of the Year (Premium Cars)

The judges will be looking for dealerships that have demonstrated excellent showroom presentation standards, provided evidence of high-quality customer care from Jan-Dec 2022, and shown excellence across marketing, used car sales, and training. Any local community initiatives will also be taken into account.


The UK Independent Dealer Customer Care Award

Open to independent used car dealers who have contributed to their business’ products and success through customer care. Judges will be looking for high levels of customer satisfaction, loyalty, and a business which is raising the professionalism of the sector. Customer testimonials from 2022 must be included in your entry.


The UK Independent Dealer of the Year (General Sales)

This category is for dealerships specialising in general sales. The judges will be looking for evidence of excellent showroom presentation standards for general sales, customer testimonials to demonstrate your hard work and success, and excellence across marketing, used car sales, and training. Any local community initiatives will also be taken into account.


By entering the Motor Trader Independent Dealer Awards, you’ll be showcasing your business’s hard work and achievements to potential customers and partners. You’ll also have the opportunity to gain recognition for your successes and join an exclusive list of award-winning dealerships.

Motor Trader Independent Dealer Awards 2023


Why should I enter?

Apart from the fact a new, shiny award will sit on your office shelf, here are 5 top reasons why we think you should enter…


1. Recognition and Prestige

Winning or being nominated for an award can help to enhance your dealership’s reputation and status within the industry. Plus, help to differentiate you from your competitors and provide a sense of pride and accomplishment.

2. Marketing and Branding

Winning an award can provide valuable content for advertising and social media campaigns. Something to be proud of, and shout about!

3. Team Motivation

By entering the awards, you’re providing a sense of motivation and a morale boost for team members. It can also help to retain talented employees and attract new ones.

4. Customer Trust and Loyalty 

Winning an award can help to build trust and confidence with customers, as it demonstrates your commitment to high-quality service and customer satisfaction!

5. Industry Benchmarking

Entering the awards can provide valuable insights into your performance and position within the industry. Providing an opportunity to benchmark against competitors and identify areas for improvement.


Entries will be judged by a panel of nine industry experts, who will decide on the winners and those that are highly commended. The awards ceremony will be held on the 6th of July at the Eastside Rooms in Birmingham. You don’t have to have entered an award category to attend, and the evening promises to be full of celebration, recognition and networking opportunities.


Show the independent motor sector what your business is made of, gain recognition for your hard work, and strive to walk away as an award-winning dealership!

Don’t hesitate to enter – the entry deadline is Friday 28th April 2023, and entry is free!