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Automotive PPC

What is PPC?

PPC stands for Pay Per Click. It is a form of digital advertising that automotive dealerships can use to drive traffic and conversions from around the web. You pay a fee each time one of your ads is clicked on. 

The most common form of PPC is search engine advertising. This approach is also called ‘paid search’ or ‘search engine marketing’. Each time someone performs a search on a search engine, adverts will be displayed if the search terms are related to your business. Automotive PPC is an effective way of advertising your dealership to new customers who are searching for what you have to offer.

automotive ppc for car dealers

How does PPC work?

PPC is an online auction for advertising space on search engines. PPC adverts have many different formats: 

  • Search Adverts 
  • Display Adverts
  • Shopping Adverts
  • Video Adverts 
  • Gmail Adverts 

The majority of PPC adverts are displayed on Google, purely because this has the largest search audience. To run PPC adverts you first need to sign up to a Google Ads account. From this account, you can then start to build your PPC Campaigns. 

A basic campaign consists of targeting keywords relevant to what your business offers and your location. So for example, a used car dealer in Sussex may target the following keywords:

  • Used cars Sussex
  • Second hand cars Sussex 
  • Used cars Brighton 
  • Used cars 

Then you can set the location to target a city, county, postcode or even a radius around your business. 

To find out more about PPC read our blog here. 

Benefits of PPC for Car Dealers

There are numerous benefits to running PPC for your business: 

  • Reach new customers who may be unaware of you.
  • Drive qualified leads to your website.
  • Build awareness of your business.
  • A cost effective way of advertising – you only pay when your ad is clicked on. 
  • Start driving leads to your website immediately.

For car dealers, PPC is a really good way to reach your target audience. A well-managed campaign will be cost-effective and works with the business goals and budget you choose.

automotive ppc campaigns view
ppc for car dealers serp results

How Can We Help You with PPC?

Here at Spidersnet, our experts can run your PPC Campaigns for you. Our focus will be to drive qualified leads to your website. We will work closely with you to focus on what your business needs are, whether that is used car sales, new car sales, or after sales service and MOT campaigns. As part of your Spidersnet Car Dealer PPC Package, we will handle everything from setting up your account and building the ads to monitoring and optimising performance.

Other aspects that we will cover will include: 

Google Forecast
A clear Google Forecast showing the results you can achieve from the monthly budget you choose. 

Google Ads Set Up
We will set up your account, build your campaign and set conversion tracking so you can see how well you are performing, without worrying about the nitty gritty. We will discuss your key business goals with you, so we can make sure the campaign hits all the right KPIs for your business needs. 

Flexible Campaigns 
Unlike with out of home advertising, these campaigns will be built with a flexible approach that allows them to be changed if and when your business needs do, meaning your marketing investment is always working as hard as possible for you.  

Monitoring and Reporting
We will continuously monitor your campaigns throughout their run to ensure they are optimised for your goals. You will also receive a full monthly report, detailing the results you have achieved validated with Google Analytics. 

To find out more about Automotive PPC please speak to one of our team today, simply call us on 01273 837563 or request a call back on the form below.