SEO for Car Dealers
Did you know someone searching for a new car will spend an average of six weeks researching online before setting foot in a dealership? This is why it is no longer enough to just have a good website for a car dealership, a strong online presence is also essential. .
With countless potential buyers turning to search engines to find their next vehicle, it’s crucial to ensure your dealership is ranking above your competition. That’s where our expert automotive SEO for car dealers comes in.
At Spidersnet we specialise in optimising car dealership websites to improve visibility, increase organic traffic and generate qualified leads. By implementing effective SEO strategies tailored specifically to the automotive industry, we can help your dealership rank better and drive more sales.
What is Automotive SEO?
SEO, which stands for Search Engine Optimisation, is the practice of optimising a website through a number of different techniques so that it ranks higher on a search engine’s results page (SERP). The higher a site ranks on a SERP the more traffic it will receive. For example, a site ranking in position three will receive much more traffic than the site ranking 10th for the same term, and the site ranking first will be receiving more again than the one ranking third.
The beauty of SEO is that you’re speaking to an audience who are already looking for the services and products that you provide – meaning the return on investment will be much higher than other channels.
To find out more about search engine optimisation read our guide to SEO and why it’s important.
Benefits of SEO for Car Dealers
By investing in SEO for your car dealership with Spidersnet we will carry out a range of improvements on your website, from content creation through to offsite linkbuilding. As a result of the SEO work carried out every month you will see:
- Improvements in ranking for your target terms
- Building of awareness of your dealership
- Increase in organic search traffic to your car dealership website
- Increase in enquiries and sales
What can we do to improve your SEO?
Our automotive SEO packages are designed to help your dealership grow. From the start of your SEO campaign we work with you on your goals to drive more traffic to your website and generate more leads for your business.
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Website Improvements
A key part of any rounded SEO strategy, our team of experts will assess your website, focussing on copy, use of headers, content and other key SEO indicators. They will identify any places where you might be losing out, and make changes to ensure you are always getting the best results you possibly can. Optimisation will include content improvements to ensure every page includes relevant information for your customers, internal and external linking, even alt text on your images.
Keyword Tracking
A core aspect of SEO, our team of experts will work from a selection of keywords agreed at the start of your campaign and use these to make sure you are ranking at the top in all the searches that matter to you.
Link Building
With our link building strategy we will make sure your website links and is linked to. This works to boost a sense of authority, a core tenet of Google’s ranking algorithm.
Blog Writing
Our experienced SEO content writers will create optimised content for your website, building authority whilst giving potential customers an insight into your knowledge about the industry. Whether you sell trade vehicles or specialist cars, if you are franchised or independent, we will build a bespoke content strategy that suits your business, your goals and your customers.
Monthly SEO Reports
One of the most important aspects of our service is making sure that you are never left in the dark as to how your packages are going. That’s why you will be given SEO reports, so you can see for yourself just how much our packages are benefitting you every single month.
These are just a few of the features of some of the SEO packages we offer.
To find out more, or discuss what package option might be best for you, give us a call on 01273 837563 or request a call back below.