
The high-end, improved version of our current dealer management system has a variety of great features designed to make your life easier. One of these features that you will have access to as part of Autopromotor Pro is our Enhanced VRM Lookup.
Enhanced VRM Lookup in a nutshell:
The standard version of Autopromotor currently has a basic VRM lookup to assist you in adding vehicles to your website. On the basic version, you enter the vehicle's registration and the system then pulls in a range of data to populate your vehicle advert. Around 30 to 40 pieces of information about the car will be instantly included in your advert without you having to enter the details yourself.
Autopromotor Pro uses a more advanced lookup. This works in a similar manner to the above. You enter the vehicle's reg, and the lookup pulls in the information to populate your advert from cap hpi. The advanced VRM Lookup can pull in around 10 times the amount of data, meaning your vehicle ads can be instantly populated with a vast range of useful information. This saves you time and means that you don't need to add a lot of features manually, such as entertainment systems and wheel types.
You no longer need to spend ages uploading each vehicle. With Autopromotor Pro there's no need to manually add in all of the details because this lookup does all the work for you. All you have to do is type in the vehicle's registration and cap will instantly populate your advert for you. This means you can spend your time doing more important things like managing the day-to-day running of your dealership.
The Enhanced VRM Lookup also populates your adverts with up to 10 times as many data fields as the regular lookup on the standard version of Autopromotor. This means that you can have drastically more detailed adverts, offering your potential customers a lot more information about the vehicles you sell.
More detailed adverts will most definitely have a positive impact on your website's search engine optimisation. The more information in your vehicle ads, the more things there are for Google to pick up on when deciding where to rank your site's pages. We always tell our dealers that in order to rank well, plenty of informative, detailed information, from vehicle features to written descriptions, will always go a long way.
If your ads don't offer enough details about your vehicles then potential customers might have to go elsewhere to find out the information they need. Therefore, the more detail you offer your potential customers, the more time they're likely to spend on your website.
By providing them with a full list of information you're not only guaranteeing they stay with you for longer, but you're also providing a more professional service and improving the user experience on your site, both of which are likely to improve your chances of making a sale.
For more information about Autopromotor Pro and its features, get in touch and speak to one of our friendly and helpful Support Team today.
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